Tuesday, January 10, 2012

You can use the same skin care products that celebrities and socialites use on a budget


Socialites and celebrities don't use skin care products that you think they do.

The general public are under the assumption they need to be a millionaire to buy the same skin care products as the privileged do, when, in fact, they don't. How is this possible?

To touch the face of one who is always in the limelight (whether they want to be or not), your product needs to be good. No. Great. While most mass produced brands spend a ton of money on advertising and unique bottling and jars, they must work on a high profit margin to pay for the advertising and to make a profit. The ingredients listed are also over the top and unique. But how much of them is really in the product? Not much. Working on a high profit margin, with expensive ads in prestigious magazines-put a high price on the product, and well, it must be good? Not really. Some consumers believe the higher the price the better the product. Take a 2oz jar of moisturizer selling at a fancy department store with a price of
$135.00. A comparable product with the exact ingredients and amount of ingredients, not found in the department store can sell for $35.00 and give you the same excellent results.

Socialites and celebrities are savvy with their personal products.


Most of them purchase "underground' skin care lines. The word underground can have a few meanings as a noun, verb or adjective. In skin care it's a term used for products that are outside the use of the general population. They are more socially conscious than "mainstream", or a better known term-"mass produced" products.

Underground or sometimes called "boutique" skin care lines are usually hand crafted with the finest ingredients while following all FDA regulations. The money is not spent on corporate advertising teams, hundreds of thousands of dollars for advertising in glamorous magazines and national television ads.

You may be wondering "well a famous actress appears in the T.V ads", she must use the product". Um, sorry-no. When you are working in the industry, and are trust-worthy, many personal assistants and make-up artists to the stars will disclose the product line their boss uses. It's rarely mass produced-or appears in television and magazine ads. Also, an ethical owner of an underground skin care line will always remain discreet who she has as clients and would never exploit a famous client. It's simply not worth losing the reputation of being trust worthy and ethical. A business owners' personal reputation is as important as her products.

Don't underestimate your non-mainstream skin care products or judge the line by the unadorned packaging or website.

As for "Awards" given to skin care lines by magazines. Did it ever occur to you that these awards are always given to the skin care products that advertise in their magazine frequently? Ponder that a bit.

Consumers are confused what really is the best skin care products. People spend lots of money trying different brands with sometimes disappointing results and always hoping for radiant, clear skin. Step out of mass produced skin care lines and give your small underground skin care company a try. You may be pleasantly surprised and with a lot of money saved. If you are not receiving a compliment on your skin at least once a week, or people noticing a remarkable improvement with its appearance; it may be time to switch your brand-without regret.

By Sandy Alcide. Founder/Product Developer of Motion Medica botanical skin care. Innovators of luxury beauty products for fitness lovers and luxury products for all skin types. Sandy Alcide is a BioChemist and Esthetician specializing in skin disorders. You may use this article or portions, but you must include this paragraph and a link to www.MotionMedica.com

Copyright 2012. All rights reserved.

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